Consumer Research is a very important aspect of marketing. Every company of any field needs proper research before launching of any product and services. It is helpful in making the business decision and to sustain in a competitive environment.

There are mainly two types of research important for any business:

1. Primary Research: Primary research is focused on sales, quality of services and tools used in services to make the strategies for the business.
2. Secondary Research: Secondary Research focus on the published data for situation analysis. It helps to develop strategies for benchmarking.

Companies are adopting marketing research because of the increase in competition day by day. It is the best way to understand the factors which can affect your business and also it can increase the customer satisfaction. There are many reasons why companies opt for market research.

1. It can guarantee the success of your marketing campaigns for your business.
2. It can increase the in-turn sales.
3. It can also help to minimize the losses.
4. It can help you to keep the tab on your competitor's business.
5. It can helpful to set the achievement of targets.
6. It can help you to understand the buying patterns and habits of the customers.
7. It can help you to make strategies for your businesses.
8. It can helpful you to pinpoint the problems in existing business plan.
9. It can helpful in taking care of new opportunities for business growth.
10. It can recognize the new area for expansion and increase the customer base.